The month of January marks an abrupt change from bustling to gloomy for the entire world. The Roman god Janus, who was in charge of doors and new beginnings, is the source of the name of the month. In order to get over its holiday hangover, the nail industry stares down at its idle hands during this time of year and takes painkillers. After reaching 60 mph, we came to a complete halt. Sporadic appointments, boredom, and a mixture of impoverished people are what the whiplash appears to be. Ouch. Who is able to relate? There are some gentle reminders about how to turn this entire seasonal problem on its head. Every month of the year, beginning in January, requires attention for your business.
There are unique things happening in each season. Rebirth is a springtime cliché. Summer is a time for expansion and freedom. Harvesting and abundance take place in the fall. Hibernation and relaxation are the themes of winter. We become addicted to the frantic because of all the hustle in life, and we stop giving ourselves the chance to slow down. Being at full capacity constantly is taxing, to be honest. Are you capable of accepting the seasons’ natural cycles? Are there any patterns in your company that you can identify? Take the opportunity to intentionally look behind if you see that your salon is moving at a slower rate. List all the remarkable events that occurred so that your company might survive and flourish as you express your gratitude. A signature look, did you deliver?
Do you think the lull would be a good time to figure out your successes and losses from the previous year? Do you have the patience and the confidence to write a straightforward business plan? Can you locate a dependable mentor to whom you can turn for advice in this matter? What was the revenue for the previous year? In the coming year, could you aim to raise sales by 20%? If you did, how much money would you make every month? This kind of thinking and doing should be done right away.
2. ENJOYMENT OF THE CHASE
The majority of nail technicians are aware that starting in October, a continuous stream of regulars ensures that seatbelts are secured. An upsurge in customers will come and go. How do you turn seasonal or transient clients into long-term customers?
We can take notice of the “why” out of interest but we don’t focus on it. Your scheduled appointments will be affected by vacationing children and maxed-out credit cards. Laying the foundation for ongoing wooing of both potential and current clients is where your time would be better spent. The same thing appears occasionally. That can appear in various ways at times. In order to be a successful nail technician, you must still be passionate about nails. Attempt the following. Self-fill your own cup. Gain new knowledge throughout this time. Which frightful business expansion idea are you willing to try? Your service menu should include it. Test several marketing strategies. elicit interest. You won’t look back and regret it.
3. A LOVE RUNNER
Life is unpredictable. Inhabitants come and go. Both clients and nail professionals should be aware of this. People are moving more than ever before. Slow motion is the result. Realize there will always be customers looking for a new nail technician. In what ways, both actively and inactively, can you help them find your work? What will motivate the nail-obsessed residents of your neighborhood? Where do the eyeballs seem to be? Glued to Social Media? Even regulars become tired of the same old routine and begin looking for love elsewhere. merely because they desire something fresh, distinctive, nearby, etc. To get them to enter your house, you only need a few swipes or a high-profile acquaintance on Instagram or Tik Tok. Incorporate location marketing. Fun with it. Fun times.